Palette is a cloud-based AI video studio that lets users generate, edit, and storyboard multimodal content from a single canvas using text prompts, images, or documents. It routes generation tasks across multiple AI models including Google Veo, Kling, and ByteDance Seedance to optimize for cost and quality. Users can maintain consistent characters across scenes, restyle or revise outputs in plain language, and repurpose content across formats without rebuilding from scratch. Palette also offers a REST API for generating images, videos, and music programmatically from external applications.