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Reflection AI has introduced Beam, a billion-parameter sparse Mixture-of-Experts model with 23 billion active parameters, designed for coding, reasoning, and agentic workloads. Trained on 23.8 trillion tokens, Beam underwent a massive reinforcement learning run using 10,500 NVIDIA GB300 GPUs over four weeks, generating over 100 million rollouts. It matches or outperforms similar open-weight models like GLM 5.2 on coding benchmarks while using 3–4× less inference compute. Weights and a technical report will be released later this month.

At Advertising Week New York 2026, TikTok unveiled a suite of AI-powered advertising tools including Agentic Commerce features like Buy Direct, a one-click in-app checkout, and Shopping Assistant, a conversational AI agent for product discovery. The platform also launched TikTok Ad Network (TTAN), extending campaigns across nearly 400,000 apps worldwide. Additional updates include Agentic Leads for AI-guided lead generation, Smart+ Creative Selection, and expanded GMV Max capabilities. TikTok's MCP connector is now available on Claude, Perplexity, and Snowflake, among others.

Instinct AI now supports group chats, letting multiple users collaboratively plan trips, coordinate logistics, split ticket costs, manage fantasy leagues, and organize carpools in a single thread. Friends without Instinct can still participate. The feature includes careful permission controls: your personal Instinct asks before connecting to a group Instinct, the group Instinct has no direct access to personal accounts, and new group members trigger a permission hold. Group chats are live for early access users and rolling out broadly soon.

OpenAI has boosted inference speed by approximately 50% for GPT-6 Astra and GPT-6.1 Sol, raising output from 30 to 50 tokens per second. The improvement applies across all subscription tiers and partner products using Sign in With ChatGPT, including OpenCode, Pi, Amp, and Devin. No user action is required, with the speed increase rolling out within two hours. OpenAI also noted these models use an optimized tokenizer and require fewer tokens to complete tasks.

Team Human is a campaign backed by YouTube creators with over 300 million combined subscribers, including Mark Rober and Kurzgesagt, calling for a global slowdown on advanced AI development. The initiative demands international agreements to halt development of smarter-than-human AI until scientists confirm it is safe and the public consents. Signatures will be delivered to lawmakers in Washington D.C. and Brussels by the Center for AI Safety. The campaign cites risks including deepfakes, surveillance, and AI-designed pandemics.

OpenAI has launched textGrain, an invisible statistical watermarking system for AI-generated text, developed in response to EU AI Act requirements that generative AI providers make generated text machine-readable. Starting today, API customers globally can opt in to watermarking for select models, while ChatGPT and Codex users in the EU will receive it by default in coming weeks. Detector access is initially limited to approved researchers due to limitations including lower accuracy on short or mathematical text and vulnerability to synonym editing.

OpenAI has launched a new visual ad format in ChatGPT, initially testing during image generation in the US later this month. The platform reaches 1.2 billion weekly users. New measurement integrations include Hightouch, Tealium, LiveRamp, AppsFlyer, and Triple Whale. Early results show WeightWatchers achieved 15.3% lower cost per acquisition than paid-search benchmarks. Brand suitability pilots with DoubleVerify and Integral Ad Science will independently assess ad placement safeguards without accessing private user conversations.

The OpenAI Codex team has launched a day daily improvement sprint, committing to ship one meaningful, user-facing update every day for most Codex and work users. If any single day fails to deliver a clear improvement, the team will instead ship a full reset. The initiative represents a focused push to rapidly iterate on Codex, OpenAI's AI coding tool, ensuring consistent, measurable progress is delivered to users each day throughout the four-week period.

Google will restrict Gemini model access for free users starting October 9, 2026. Without a paid plan, users will only have access to the Flash-Lite model, while AI Plus subscribers get Flash, and Pro and Ultra tiers unlock the full Gemini Pro model. Usage limits are also shifting to a compute-based system refreshing every five hours up to a weekly cap, with paid plans offering 2x to 20x higher limits. Deep Research and Deep Think features will require paid subscriptions.

President Trump announced the formation of the Super Intelligence Force (SIF), a new federal body tasked with coordinating U.S. government AI efforts to maintain American leadership in superintelligence. The SIF will engage consumers, public interest groups, religious organizations, critical infrastructure providers, and AI companies. It will be led by DNI Jay Clayton, FTC Chairman Andrew Ferguson, CTO Emil Michael, and OPM Director Scott Kupor, reporting directly to Trump and Chief of Staff Susie Wiles.