niti.ai – AI-Powered Retention Optimization | Protect Margins & Drive Revenue is a multi‑agent AI platform that automates retention by using predictive analytics, AI‑driven segmentation and margin‑aware offer optimization to stop over‑discounting and scale personalized campaigns across email, WhatsApp and SMS; it monitors 100+ metrics in real time, generates optimized multi‑campaign strategies, and executes continuous learning loops so brands (especially D2C, ecommerce and finance) can boost retention and revenue while protecting profitability (15–25% margin improvement claimed).