LightReel is an AI-powered UGC marketing research platform that continuously monitors TikTok and Instagram to surface viral hooks, trending content formats, and relevant creators. Users can search for influencers by niche, follower count, and location, then receive AI-generated scripts and strategy recommendations based on live social media data. LightReel also analyzes uploaded videos and brand accounts to provide real-time feedback grounded in what is currently performing well. A developer API allows teams to automate research tasks such as hook discovery, creator sourcing, and competitor analysis at scale.