Lasso turns messy supplier spreadsheets into clean, enriched product listings by using AI to automatically map columns, extract and complete attributes, fetch verified specs from the web, and generate on‑brand SEO descriptions and product images so teams only need to review and publish; its parallel AI agents, reasoning logs, and web-verified enrichment speed catalog creation, improve data quality, and integrate directly with ERPs/PIMs/shops for faster time-to-market and better search visibility.