Fraya is a design-first commerce operating system built for solo operators and small businesses. Users describe their business and Fraya generates a branded storefront, Stripe checkout, email campaigns, bookings, and SEO-structured pages from a single workspace. The platform replaces tools like Shopify, Mailchimp, Jasper, and Calendly with one unified surface that drafts content, chases abandoned carts, and tracks AI search citations weekly. Fraya is free to start with a 1% transaction fee, and paid plans unlock custom domains, automated campaigns, and AI content generation credits.