DataLayer is an e-commerce analytics dashboard that converts raw sales files — CSV, Excel, Google Sheets, Shopify exports, and WooCommerce exports — into visual dashboards in under 60 seconds. Users upload their existing files without reformatting, and DataLayer auto-detects columns to compute revenue trends, top products, repeat customer behavior, and core KPIs automatically. An AI chatbot lets users ask plain-language questions about their data, and an Evolution Agent feature monitors business signals to surface growth opportunities. Reports can be exported as PDF, Excel, or CSV for sharing with team members, investors, or accountants. Pricing starts free with paid plans beginning at $24 per month.