Clipmetry is a competitor intelligence tool for short-form video creators focused on Instagram Reels. It monitors publicly available competitor accounts, scores each post against that account's own rolling baseline to identify statistical outliers, and uses AI to reverse-engineer the hook, format, and psychological trigger behind high-performing content. Users receive ready-to-shoot briefs with hook variants, scripts, captions, and hashtags derived from what already works in their niche. A one-click 30-day content calendar and viral email alerts round out the workflow from discovery to publishing.