37x is an affiliate marketplace generator that helps users launch custom online stores in minutes by curating products from a database of over one billion items. Curators can automate product selection, design storefronts, and manage listings without manual setup while suppliers expand reach by joining marketplaces built by others. The platform handles affiliate tracking, commission management, and ensures stores remain current with real-time product feeds. This allows brands, creators, and influencers to focus on selling and growing revenue while 37x manages the backend processes for affiliate integration and marketplace operation.