Prism

Prism AI is an AI-native product analytics platform that automatically analyzes session replays to identify exactly where and why users struggle within digital applications. The tool combines visual session recording with artificial intelligence to generate actionable insights about user friction points, without requiring manual configuration or hours spent watching videos. Product teams might choose Prism to quickly pinpoint conversion barriers, receive AI-generated recommendations for improvements, and integrate findings directly into development workflows—ultimately helping them reduce churn and improve user experiences with less guesswork and time investment.