LinkRobot is an AI-powered tool that automates the internal linking process on websites, primarily to enhance SEO and improve site navigation. By crawling a site, suggesting relevant keywords for anchor texts, identifying link opportunities, and seamlessly integrating with WordPress to insert links, Linkrobot saves time and boosts a site's search rankings. People might want to use it because it simplifies the complex and time-consuming task of internal linking, which is crucial for SEO and user experience, making it more efficient and potentially leading to better visibility and organic traffic from search engines.